The European Union has embarked on a comprehensive revision of its rules governing the information that must be provided to consumers about food products. The initiative, formally known as the Revision of the Food Information Regulation (FIR), seeks to modernise existing labelling requirements, improve transparency, and strengthen consumer protection in a market that is increasingly digital and globalised.
Several factors have prompted the European Commission to act:
The draft regulation aims to achieve four main goals:
The revised regulation introduces a mandatory, colourcoded trafficlight system for calories, sugars, saturated fat and salt on the front of most packaged foods. Smallscale producers may use a simplified key nutrients label, but the visual format will be consistent across the EU.
Allergen declaration will become compulsory on the front of the pack for products that contain any of the 14 EUrecognised allergens, regardless of the amount present. In addition, an electronic allergeninformation sheet accessed via QRcode must be made available for products with complex ingredient lists.
Two distinct date labels will be introduced:
Both labels will be displayed in a standardised font size and location to reduce consumer confusion.
All health claims must now be preauthorised at EU level and linked to a unique identifier displayed on the label. Claims based on traditional use will be subject to a new evidenceassessment procedure to curb misleading statements.
While not mandatory, the regulation encourages the use of a voluntary sustainability logo that can convey data such as:
Participating companies must adhere to a EUvalidated methodology, and the logo will be audited annually.
The revised FIR recognises the growing role of digital platforms. Packaged foods will be required to display a scannable QRcode that links to a product information page containing:
This approach balances the need for concise physical labels with the wealth of data consumers can access online.
Manufacturers will need to redesign packaging, possibly invest in new printing technologies, and set up digital content management systems. Small and mediumsized enterprises (SMEs) may benefit from a transitional period of up to three years and from EUfunded support schemes aimed at modernising label production.
Retail chains will have to ensure that all products on their shelves comply with the new frontofpack formats. They will also play a role in educating shoppers about the meaning of the trafficlight system and the sustainability logo.
Consumers stand to gain clearer, more comparable information at the point of purchase. The dual datemarking system should reduce food waste by helping shoppers distinguish between safetycritical and qualityrelated dates.
Standardised nutrient and allergen data will feed into EUwide monitoring tools, enabling quicker responses to emerging health threats and more accurate dietary surveys.
| Milestone | Projected Date |
|---|---|
| Commission adopts final draft | Q42024 |
| European Parliament and Council adopt | Q22025 |
| Transitional period begins | 1January2026 |
| Full compliance required | 1January2029 |
Stakeholders can follow the revision process through the European Commissions Food Safety portal and the EURLEX database. Regular webinars, guidance documents and nationallevel workshops are planned throughout the transitional phase.
The revision of the EU Food Information Regulation represents a significant step toward a more transparent, healthfocused and environmentally conscious food market. By harmonising labelling practices, embracing digital tools and introducing optional sustainability metrics, the EU aims to empower consumers, reduce unnecessary waste and support businesses in delivering clearer, trustworthy information. The success of the reform will hinge on coordinated effort among lawmakers, industry, and civil society, but the potential benefits for public health and consumer confidence are substantial.
