It's More Fun in the PhilippinesThe Philippine Convention and Visitors Corporation
Connecting the World to the Philippines
Your gateway to the Philippines' MICE industry
About the Philippine Convention and Visitors Corporation
The Philippine Convention and Visitors Corporation (PCVC) is the marketing and promotions arm of the Philippine Department of Tourism (DOT). Established in 1986, PCVC is responsible for marketing the Philippines as a premier destination for conventions, meetings, incentives, and exhibitions (MICE).
PCVC functions as a destination marketing organization, connecting international event organizers with local service providers, venues, and government entities to ensure successful business events in the country. The corporation aims to position the Philippines as a competitive MICE destination in the Asia-Pacific region and beyond.
Headquartered in Manila, PCVC operates through a network of regional offices and overseas representatives, promoting the country's diverse offeringsfrom world-class convention centers to idyllic island retreats perfect for incentive travel.
The corporation works closely with various stakeholders in the tourism industry, including hotel operators, convention centers, travel agencies, and other service providers to ensure that the Philippines delivers exceptional experiences for business travelers and event participants.
Vision and Mission
Vision
By 2030, PCVC envisions the Philippines as a leading MICE destination in Asia, known for its world-class facilities, warm hospitality, rich cultural heritage, and sustainable tourism practices. The corporation aims to significantly increase visitor arrivals from business events and contribute substantially to the country's tourism revenue.
Mission
PCVC's mission is to aggressively market the Philippines as a global MICE destination by:
- Promoting the country's competitive advantages, including strategic location, accessibility, diverse venue options, and value-for-money offerings
- Facilitating bid processes for international conventions and exhibitions to be hosted in the Philippines
- Building partnerships with international MICE organizations and industry stakeholders
- Enhancing the capabilities of local MICE industry professionals through training and development programs
- Implementing sustainable MICE practices that benefit local communities
- Creating innovative marketing campaigns that showcase the Philippines' unique appeal as a MICE destination
Key Programs and Initiatives
MICE Philippines
The MICE Philippines program is PCVC's flagship campaign that showcases the country's diverse offerings for business events. It features a comprehensive online platform that provides information on world-class venues, accommodation options, professional services, and unique experiences available for event organizers and participants.
Bid Support Program
PCVC provides comprehensive assistance to Filipino associations and organizations bidding to host international conferences and conventions in the Philippines. The bid support program includes guidance on proposal preparation, strategic presentations to international decision-makers, and coordinated government support when needed.
Incentive Travel Campaign
This campaign targets companies and organizations looking to reward employees and partners through incentive travel. PCVC promotes the Philippines' diverse destinationsfrom pristine beaches to vibrant citiesperfect for creating memorable incentive programs that combine business goals with unforgettable experiences.
Industry Development Program
PCVC conducts regular training programs and workshops to enhance the skills and competencies of professionals in the Philippine MICE industry. These programs cover various aspects including event management, international standards, customer service excellence, and sustainable practices in business events.
Sustainable MICE Initiative
Responding to the growing importance of sustainability in the global MICE industry, PCVC launched an initiative promoting eco-friendly practices in business events. This includes encouraging venues and service providers to adopt green standards and providing information on sustainable options for event organizers.
Digital Marketing Campaign
Recognizing the power of digital platforms in reaching international audiences, PCVC maintains an active online presence through social media, its website, and partner portals. The digital marketing campaign features virtual tours, testimonials from previous events, and interactive resources showcasing the Philippines as a MICE destination.
Achievements and Milestones
Recent Successes
- Successfully bid for and supported the hosting of major international events such as the APEC Economic Leaders' Meeting, the ICCA Congress, and various medical and scientific conferences.
- Contributed to steady growth in MICE visitor arrivals, with an average annual increase of 12% in business event participants over the past five years.
- Established partnerships with over 30 international MICE associations and organizations.
- Expanded the Philippines' presence in key source markets across Asia, North America, Europe, and Australia.
Awards and Recognitions
- Best Marketing Campaign from the International Congress and Convention Association (ICCA)
- Outstanding MICE Destination Marketing Organization recognition from the Asia Pacific Incentives and Meetings Event (AIME)
- Certification as a sustainable MICE destination by several international certification bodies
Economic Impact
The efforts of PCVC have significantly contributed to the Philippine tourism industry. In 2019, business events accounted for approximately 15% of total tourism receipts, generating billions of dollars in revenue for the country. This economic impact extends beyond direct spending to include employment generation for thousands of Filipinos in the hospitality and services sectors.
Partners and Stakeholders
PCVC's success is built on strong partnerships with various organizations and stakeholders in the MICE industry:
Government Partners
- Department of Tourism (Parent Agency)
- Department of Foreign Affairs
- Philippine Ports Authority
- Department of Trade and Industry
- Bureau of Immigration
- Local Government Units
Private Sector Partners
- Philippine Hotel Owners Association
- Association of Conventions and Exhibition Organizers and Suppliers
- Philippine Tour Operators Association
- Philippine Airlines and other carriers
- Major hotels and convention centers across the country
International Affiliations
- International Congress and Convention Association (ICCA)
- International Association of Professional Congress Organisers (IAPCO)
- Asia Pacific Incentives and Meetings Event (AIME)
- Meeting Professionals International (MPI)
- Society for Incentive Travel Excellence (SITE)
Philippine Convention And Visitors Corporation and Reference File Download Link
Philippine Health Insurance Corporation Non-Disclosure Agreement and Reference File Downlo...
Nutrition Standards For Food And Beverage Provision For Staff And Visitors In Healthcare S...
Jose Rizal Philippine National Hero And Ophthalmologist and Reference File Download Link
Characteristics Of Select Philippine Mother Tongue Languages Used In Basic Education Teach...